About Your Local BMW Retailer

OUR CUSTOMER REVIEWS

SALES

5.0

SERVICE

5.0

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

New car sales
Service

174 ratings and 126 comments received in the last 90 days.

04 June 2026

I recently collected my new car and had a great experience with General Sales Manager Toby and salesman Eddie. From start to finish, everything felt smooth, professional, and well-organised. Toby made sure all the details were clearly explained.

04 June 2026

I was very very satisfied with the experience, I felt like the whole team went above and beyond

02 June 2026

The sales team were absolutely great to deal with.

02 June 2026

Efficient and fast delivery

01 June 2026

I was extremely satisfied with my experience during the purchase and the collection of my new car. Absolutely fantastic, thank you.

01 June 2026

Great service

31 May 2026

Excellent customer service from both Kacey and Charmaine. They were both extremely friendly and personable. They were able to sell us exactly what we wanted and the colour and spec we liked, unlike BMW in Tamworth. We felt looked after and informed.

28 May 2026

Experience was as good as it gets, couldn't really ask for more.

17 May 2026

Georgia helped me with everything I requested and even picked me up from the station twice.

12 May 2026

Excellent management of the sales process by Suraj

See all reviews

04 May 2026

I wanted to change my M4 and e92 M3 for a new M2. Lookers Stafford had the car - perfect spec!! I bought my M4 from the same garage some years ago. Serendipity! Joe Pepper was the sales exec- brilliant and helpful! Part ex and sale went seamlessly??

03 May 2026

Eddie kept me informed all the way through and everything was explained clearly to me. My car was all set up for me so I could drive away with everything I needed in the vehicle.

23 April 2026

Amazing service. Georgia was really responsive and communicated with transparency. Handover was easy, and comprehensive in explaining the features.

23 April 2026

Our whole experience was excellent. Edward Webster is a credit to your company. He is a respectful, patient & kind young man. He was understanding & never rushed us at any stage.

15 April 2026

Georgia the sales rep was fabulous!! Rate 10/10 a credit and asset to you!!

08 April 2026

Excellent customer service, right from initial enquiry to collection date

08 April 2026

Despite a delay in receiving my new vehicle due to an order mishap, I could see that my sales contact ( Georgia ) went out of her way to ensure prompt responses, updates and delivery every step of the way

05 April 2026

An amazing place, very welcoming and Suraj, an absolute gem. He made our experience buying the car very easy, he was just so friendly and helpful

03 April 2026

Excellent service by Suraj and the Lookers Stafford Team. Very good explanation of the buying process and explanation of the car's features when we collected it

03 April 2026

Good communication throughout and we were listened to and all questions answered. From the first moment we were there we were asked if we wanted any help and were offered a test drive. Plus every time we popped in, we were offered fab tasting coffee.

31 March 2026

Georgia was very friendly and helpful, she explained everything and kept us updated throughout the whole process.

31 March 2026

The service was excellent from start to finish. Michael and Charmaine really listened to our needs and provided a solution that suited us perfectly. The atmosphere was friendly and welcoming, and the whole team was incredibly helpful.

30 March 2026

Suraj provided an excellent BMW car sales experience at Stafford. He was professional, knowledgeable, and very helpful throughout the entire process. He answered all my questions clearly and made the purchase smooth and stress-free.

29 March 2026

Made to feel very welcome and Kacey went above and beyond. Nothing was too Much trouble and felt my business was appreciated.

29 March 2026

I had a good experience. Joe was helpful and hard working, and an asset to the firm. I was treated with courtesy.

26 March 2026

Friendly staff, provided advice and information when needed

26 March 2026

Very attentive leading up to the deal, less so between deal closing & car collection. Not allowing third party lenders (i.e. bank) to pay for the car was inconvenient for me & will be very difficult for others. No explanation of service package!

26 March 2026

great staff lovely environment

23 March 2026

I am more than satisfied with my experience with the centre during the delivery of my new car. Despite the BMW taxing system being down, Sharleene and Charmain were amazing and managed to get me home in my new car.

16 March 2026

Information about the car and time shard took with us

13 March 2026

The service and communication from both Charmaine and Georgia during the whole pricess was exceptional. My needs were met in changing my car to what I needed whilst still financially viable. Very pleased with the whole process. Smooth and efficient.

06 June 2026

Friendly service advice and efficient service. Discounted bill. The complementary car wash was not done

06 June 2026

I came in for an MoT, the service was 1st class.

06 June 2026

Great customer service. Work was done promptly.

06 June 2026

Person I dealt with seemed completely uninterested, felt like he couldn't be bothered to be there. Tried charging me £40 more than my colleague who works for the same company, having the same work done on the same car which is the same age.

06 June 2026

My point of contact was Andrea. My vehicle was examined and cleaned promptly being returned prior to the time I requested. Andrea was helpful, pleasant and engaging

05 June 2026

Very prompt and friendly service

03 June 2026

Centre was smart. Staff friendly and helpful.

03 June 2026

Staff were very good and communicated well but there was a lack of understanding around the problem the car has and no solution or discover was made

03 June 2026

All good thank you

03 June 2026

Brilliant start to finish

See all reviews

02 June 2026

Great initial service - professional, polite staff who kept me updated throughout. Unfortunately, the high standard didn't continue at collection, which was far less organised and didn't match the earlier experience.

02 June 2026

A simple process. Nothing over special that deserves 5 *

01 June 2026

Even though I had appointment, they were not eeady with permission from Avral. Admin job ate some time and I got delayed to ny office.

01 June 2026

Had my cars first MOT, was failed for emissions further investigation at another garage showed no issues. No changes to the car, came back in for a retest and it passed. Now out of pocket for time and money from no fault of my own.

29 May 2026

Friendly, helpful and knowledgeable

29 May 2026

Katie was excellent a real star !

29 May 2026

Car not washed of vacummed - no courtesy car

24 May 2026

Andrea the service Manager was excellent, very informative and helpful

24 May 2026

Everything was good except I expected the car to be washed before I collected it?

24 May 2026

Very professional staff.

23 May 2026

Very friendly professional service, keeping me fully informed throughout

23 May 2026

Great customer service - especially the reception/front of house team

21 May 2026

Usual great service

21 May 2026

Very efficient. Pleasant staff.

20 May 2026

Your service advisor Katie was excellent and helpful

20 May 2026

Excellent service from Andrea as always. The standard of the on site wash service could however be improved.

19 May 2026

Great and the team is awesome

17 May 2026

Excellent customer service and communication from dropping off the car to collecting it

16 May 2026

Customer service was amazing

16 May 2026

Very polite, I was kept informed and the car health report was informative and very clear

16 May 2026

Airbag recall, looked after impeccably by Stafford branch

16 May 2026

Fast friendly services

15 May 2026

Dropped in at 8am with a stone trapped in my brakes and they managed to fit me in immediately, and fixed the problem free of charge while I waited.

13 May 2026

Friendly and professional staffs

13 May 2026

Quick and efficient service as always. Kept informed with progress. Polite and friendly staff.

13 May 2026

Trouble free experience, prompt report and video emailed, excellent.

11 May 2026

Was able to get my car in at short notice. Have always been pleased with the service from the team at Lookers Stafford.

07 May 2026

Staff as always were really helpful and could not do enough for me.

06 May 2026

No waiting around at drop off or pick up and polite, helpful staff.

05 May 2026

Good service

05 May 2026

Polite & helpful staff

04 May 2026

I was very satisfied with the experience. Ash was incredibly helpful and friendly throughout the process, which made everything go smoothly.

03 May 2026

Everyone was very professional

02 May 2026

Excellent as always, Thankyou Owen and the workshop team for looking after my car.

30 April 2026

Absolute pleasure to deal with this dealership, always a warm welcome, and easy environment to be in. Customer service is a 10/10 - returning customer of almost 10 years and 6 cars from them - Georgia and charmain are a credit to the business ??

29 April 2026

While U Wait Service went to plan. Pleasent Helpful Team

28 April 2026

Easily arranged, efficiently dealt with and good communication

28 April 2026

The work was quoted and completed without issue. Katie McElroy was particularly good. However, I have found a scratch on alloy which I believe was done during the work - I am currently pursuing this with the dealer.

28 April 2026

Excellent customer service from start to finish.

25 April 2026

Katie in the Service Department at Lookers in Stafford was very welcoming on arrival and explained everything clearly to us. She kept me informed regarding my cars progress in the workshop and was able to ensure my car was ready when I needed it ??

23 April 2026

I would have put zero stats if that was an option. I have been treated appallingly and has made me question this purchase and any future BMW purchase again, after 3 attempts and 17 hours waiting plus 1 car refusal and 1 car loan a switch was fitted

23 April 2026

Service staff friendly and knowledgeable. Problem with my car diagnosed, explained clearly and rectified

22 April 2026

Very pleasant & professional staff, nothing too much trouble.

20 April 2026

Everything went well from booking, completion of work, collection

20 April 2026

Great service. My car was serviced whilst I waited.

20 April 2026

Dropped the vehicle off with Katie on time with no problems whatsoever. I was informed that the recall work wouldn't take long and I could wait in the waiting area. The job was completed very quickly and Katie's customer interaction was excellent.

20 April 2026

The cost of the service was a lot more than indicated on the BMW App - Service Brake Fluid £70.36. So is misleading. The cost was approx. £115.

19 April 2026

Staff excellent

16 April 2026

Pleasant knowledgable staff who always go the extra mile to provide a seamless service.

15 April 2026

Katie was really helpful in all comms regarding this visit to BMW Stafford and made the whole experience very pleasant

15 April 2026

Andrea was welcoming, supportive and attentive as the engineer worked through the difficulties with our vehicle. Unfortunately the problem we have has not been solved however we feel confident that it will be sorted by your team at our next visit.

15 April 2026

Excellent service from Katie and Owen

14 April 2026

My issue was sorted quickly and everything is ok now and I even had a follow up call which is rare these days so I liked that

14 April 2026

Staff were friendly and helpful, vehicle health check video was also very useful and brake fluid service was finished within 2 hrs

13 April 2026

Great service as always

13 April 2026

I dealt with Katie in service. She is an excellent proactive communicator and people person. She kept me updated throughout my experience. Technical team were also very communicative and a pleasure to deal with.

12 April 2026

Very satisfied kept me informed on job that was done and curtesy car was ready for me so I had a car for work

10 April 2026

Great receptionist very helpful

10 April 2026

Everything was as required and was a smooth transaction and very flexible.

10 April 2026

Very convenient on a Saturday. Completed the work very quickly.

09 April 2026

katie was amazing and incredibly helpful!

09 April 2026

Easy and comfortable experience and got a discount on the total service cost which was a big bonus.

06 April 2026

Helpfull

02 April 2026

Great service as ever

01 April 2026

All was carried out as expected

01 April 2026

Really helpful booking and checking in staff. Able to answer all my questions clearly. Appreciated call regarding worn tyres on the day. Thank you.

31 March 2026

Staff are extremely helpful and took the time to explain what was happening throughout the duration of my visit. I also feel confident that the staff are competent in their particular roles.

31 March 2026

Yes very

29 March 2026

Very good welcoming service,explaining what was going to happen. But when that service advisor went on her dinner she said car was done,and another advisor would sort but i was left sat there for another 30mins until I chased it up. Ist advisor great

29 March 2026

Service was excellent, from start of the process until the collection of my vehicle . I certainly can not fault the Customer Service at your Stafford branch of Lookers and my customer service contact Andrea, who was efficient and personable.

28 March 2026

Great service prompt and pleasant

27 March 2026

Friendly and professional service. Appreciate the complementary video as it shows me exactly what the technician sees.

24 March 2026

Efficient, helpfull and friendly

24 March 2026

Top staff. Was done quickly whilst I waited. Service team were prompt and efficient. The team was so good I ended up buying a new car while there

24 March 2026

The price was better than Worcester

23 March 2026

Polite , on time and kept me informed as to what they were doing .

23 March 2026

Very efficient and friendly service from Ashley and Katie. Booked in for a waiting appointment within 4 days of enquiry, repair completed promptly, without issue.

21 March 2026

Excellent service

21 March 2026

Nothing to complain about, just have to trust it needed doing.

17 March 2026

Amanda was fantastic and really helpful

17 March 2026

It was probably a bit over the top. I had a 'while you wait appointment' but it took 2.5 hrs to pressure test my car's headlamps. Along the way I was informed that my brakes and tyres were good, nice, but I only needed my head lamps checking.

16 March 2026

Professional friendly service

15 March 2026

No problems with service

15 March 2026

Katie managed to sort out a small issue with my booking swiftly and with ease. She kept me updated on the timeframes of the work which was carried out quicker than expected.

13 March 2026

Katie was great

PLEASE DON'T HESITATE TO GET IN TOUCH WITH US

Our contact details

FIND Lookers Stafford BMW

Address

Radford Bank, Lichfield Road, Stafford, ST17 4PQ

Opening Hours

Mon–Fri:08:30 - 18:00
Sat:09:00 - 17:00
Sun:11:00 - 15:00

Phone

01785 246 999

Map

Areas served

Stafford as well as surrounding areas including Cannock, Rugeley, Uttoxeter and Penkridge

View map

Address

Radford Bank, Lichfield Road, Stafford, ST17 4PQ

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:08:00 - 13:00
Sun:Closed

Phone

01785 246 999

Map

Areas served

Stafford as well as surrounding areas including Cannock, Rugeley, Uttoxeter and Penkridge

View map

Address

Radford Bank, Lichfield Road, Stafford, ST17 4PQ

Opening Hours

Mon–Fri:08:00 - 18:00
Sat:08:00 - 12:30
Sun:Closed

Phone

01785 246 999

Map

Areas served

Stafford as well as surrounding areas including Cannock, Rugeley, Uttoxeter and Penkridge

View map

Address

Radford Bank, Lichfield Road, Stafford, ST17 4PQ

Opening Hours

Mon–Fri:08:00 - 17:30
Sat:08:30 - 12:30
Sun:Closed

Phone

01785 246999

Map

Areas served

Stafford as well as surrounding areas including Cannock, Rugeley, Uttoxeter and Penkridge

View map